07 May SYNERGI WEIGHTLIFTING CLUB LAUNCHES STUDENT-LED CAMPAIGN – ‘BEING STRONG IS’ AHEAD OF MENTAL HEALTH AWARENESS WEEK
On April 29, 2019, Synergi Weightlifting Club launched a fitness campaign geared towards spreading awareness about weightlifting and the benefits it can have on mental health.
The student-led campaign is an initiative by Cardiff University students pursuing MA International Public Relations and Global Communications Management and a partnership with SYNERGI Weightlifting Club Owners Matt Richardson and Verity Eaton.
Through this initiative, the team hopes to inform individuals about the wellbeing benefits of weightlifting and fitness, fitting into this year’s Mental Health Awareness Week theme – ‘Body Image, how we think and feel about our bodies’, which will be celebrated May 13-19, 2019.
The campaign kicked off with a video highlighting various interpretations of what it is to be strong, among weightlifters who go to the gym located in Roath, Cardiff. The video can be seen at https://www.synergiweightliftingclub.com/index.php/campaign/90-teaser. While the campaign is informative and inspiring in nature, there is also an opportunity for everyone to get involved and share thoughts on what being strong is, through comments, photos and videos. There are also prizes such as gym membership, 1-2-1 sessions and programming to be won!
In the coming weeks, testimonial videos, blogs and other content will be shared with audiences, who are encouraged to follow the campaign using the hashtag #BeingStrongIs. The awareness campaign covers a weightlifting-360-degrees with lots of guidelines and inspiration to get anyone started, or to help anyone continue to make progress.
“At Synergi, we focus on community, inclusiveness and life-long fitness skills that improve lives not only in terms of physical strength, but also the sense of wellbeing that can be obtained through weightlifting and associated physical activities. It is important that we engage in fitness if we are to lead mentally healthy lives”, says Matt Richardson.
SYNERGI Weightlifting Club promotes Olympic Weightlifting, Powerlifting, Para Powerlifting and Strongman/Woman by offering regular classes and high-level coaching for all abilities.